Search Engine Optimization (SEO)

Search engine optimization improves keyword standing on search engines, so that volume and quality of traffic to your website are maximized.

Keyword Research

The successful keyword strategy:

  • Define 10 keywords/phrases for each page
  • Harvest quality keywords; check Google statistics for search terms
  • Localized keyword research
  • Competitor keyword research
  • Modify research using Keyword Efficiency Index - KEI
  • Produce keyword report
  • Run initial and scheduled reports
  • Check results in 45/60 days
  • Continue to monitor and refine

Landing Page Optimization

Process for successful landing page optimization:

  • Establish different paths to reach optimized pages
  • Fix broken links
  • No flash, JavaScript or frames for mission critical or optimized content
  • Use text links instead of images
  • Remove welcome or splash pages
  • Correct HTML mistakes
  • Manage keyword density

Site-Wide Modifications

Process for successful site-wide modifications:

  • Provide fast and reliable hosting
  • Create a sitemap
  • Rewrite dynamic URLs
  • Global meta tags per template
  • Per page meta tags
  • Page titles
  • Make a robots.txt file
  • Make an XML sitemap
  • Submit to Google

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